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Local clothing store celebrates grand opening at new location

By Judd Workman
Nov. 3, 2016

On Friday from 6 p.m. to 9 p.m. and Saturday from 10 a.m. to 7 p.m. a local women's clothing boutique will be celebrating its grand opening. During these times there will be giveaways, refreshments and “swag bags.”

Roolee, a Logan-based company that opened in 2013, moved this week to its new building at 165 W. 1600 North.

With the increasing success of their store, Chad and Kylee Champlin, the owners of Roolee, felt they needed a larger space to grow their company.

“Our other store was pretty crowded,” Chad Champlin said. “We had limited dressing rooms and limited space. Now we have more dressing rooms, more checkout counters and much more room for displays.”

With the new room, Roolee has now been able to expand its home decor and baby sections. The new store is more conducive to what the Champlins want to bring to Cache Valley.

“We feel like this building really represents the image of our brand,” Chad Champlin said. ”We’re trying to bring a City Creek-style store to Logan so that customers don’t have to travel to Salt Lake City to get that shopping experience. We now have that here.”

Jessie Phippen, a sales associate at Roolee, is also excited for the larger space and new setting the employees will have.

“We will be more productive and have more to do because of the size of the store,” Phippen said. “Roolee has such a positive environment. It will be good for everyone.”

“They have a very unique setting,” said Kourtney Davis, a regular customer at Roolee. “You can tell when you walk in the door that it's different from other stores.”

“I feel like it’s one of the few places in Logan that you can buy fashionable and affordable clothing,” Davis said. “I am excited for new brands and new products.”